About Image

In a traditional Japanese house
there is a passageway called “engawa”
which sits between the inside and the outside.

Such ambiguity between the two spaces has fostered harmonious living
in the relationship of people with nature.

Getting some air
to heal the heated spirit and body—
In Japanese this act is called “suzumu”.

Into a city life filled with the constant heat, we wish to bring a cool and healing time through Japanese crafts.

Bringing a sense of Japanese coolness to the world— Such is the beginning of our journey.

Yusuke Shibata
HULS / Founder & CEO

KORAI Concept

“KORAI” is a brand of Japanese craft which is dedicated to cities around the world. It is produced by HULS, a company which supports overseas business of Japanese crafts. This brand is aimed at conveying through craft products across Japan, the beautiful form and texture of these crafts and to express the harmony such as between “inside and outside” or “nature and home” which prevails in the Japanese culture.

Like the “engawa” (veranda) in Japanese-style houses, which brings coolness of nature into the home, we believe this same concept will bring comfort to the mind and body of people who live in restless cities.

Based on this concept of “Ryo” which means coolness from nature, “KORAI” delivers a cool and comfortable time to the city life.

KORAI ConceptKORAI Concept

Produced by

HULS is a creative company specialising in the global business of Japanese crafts, based in Tokyo and Singapore. Under the concept of “Roots and Touch”, we develop the business for fine Japanese crafts through international promotion, product planning and trading.